Research On The Creation Strategy Of Red Tourism Scenic Spot Image Propaganda Film

In recent years,the red tourism boom has continued,and the number of people who use the holidays to go to the Revolutionary Memorial Hall to receive patriotic education has gradually increased.Red tourism has become a new hot spot in the tourism field.Creating a red tourism boutique route and shaping a red tourism classic brand is of great significance to the revolutionary old district Xinyang.The Xinyang revolutionary historical and cultural heritage is rich,and it is one of the important red tourism resources in China.The development of red tourism is conducive to promoting local economic development and achieving revolution.The old district is getting rid of poverty and getting rich.At the same time,the development of red tourism requires all kinds of tourism resources to extend the vitality of red tourism products;the development of red tourism needs to strengthen patriotic education and ideological and moral construction,affecting more people;the development of red tourism needs to shape classic brands and drive the local economy.development of.While developing red tourism,the use and protection of red tourism resources will be strengthened,making red tourism resources a new impetus for economic and social development.The image propaganda film is a special kind of video text.It has the characteristics of short time and strong shaping.It uses short space to display the richest picture content,usually with city image propaganda film,scenic image propaganda film and so on.However,the content of the red tourist attraction image propaganda film is very small.With the warming of red tourism and the development of economy and society,the competition among the major red tourist attractions is becoming more and more obvious.While improving the level of economic development,more and more red tourist attractions are aware of the importance of enhancing image publicity.The historical culture and revolutionary connotation contained in a red scenic spot can be displayed from all aspects of the scenic spot image and is an important part of the comprehensive strength of the red tourist scenic spot.If we want to create a good scenic spot with red revolutionary significance,we must start from shaping the image of the scenic spot.A good scenic spot image will definitely drive economic growth and enhance the service quality of the scenic spot.This thesis sorts out the related concepts of red tourism and red tourist scenic image propaganda film.Taking Xinyang as an example,it analyzes some problems in the creation and dissemination of red tourism scenic image propaganda film.The production concept and content theme of the image propaganda film is centered on inheriting the red gene and shaping the image of the development of the old district.The production communication subject has a high authority,the credibility of the source is enhanced,the audience positioning is more accurate,and the communication channel is more diversified and subjective.All along,Xinyang's red tourism image is ambiguous except for some heroes and revolutionary bases.This is caused by insufficient image propaganda and information asymmetry.Secondly,by comparing and analyzing the red tourist scenic spots in other parts of China,it is found that Xinyang's red tourist scenic image propaganda film is basically within 10 minutes,and the tourism propaganda category is mostly.The main communication appeal is to build a tourism brand and attract Tourists,thus driving tourism development.In the study of image propaganda film for the image of the red scenic spot,it is discussed in detail from the aspects of scenic culture,creative mode and communication characteristics.In the booming situation of the modern third industry,image propaganda as a new type of marketing means is also constantly improving,so the propaganda film of the red scenic spot will inevitably have problems that will arise in new things.The main problem is that the positioning of the scenic spot is not clear,and at the same time,the situation is single,and the market demand is unclear.It can be seen that as a red tourist attraction with special significance,its corresponding propaganda film must be combined with the media and the government to cooperate with the publicity.The media must grasp the propaganda of the subject consciousness and highlight the red connotation.The government must innovate the form of propaganda and solid positioning of the scenic spot.The two complement each other to combine traditional media with new media,and constantly expand the propaganda of the scenic spot.The image of the red scenic spot that is united,harmonious and advancing with the times is widely recognized by the region,the country and the whole world.