Application And Research Of Moire In Xinyang Tea Packaging Brand Image In Visual Design

The hometown of tea in Chinese, the birthplace of tea culture inChinese.Chinese tea, prosperous.Therefore tea packaging design is atypical packaging design with native and local characteristics.Thedifferences between the tea brand visual design and other commodities isthe cultural characteristics, so the design of visual identity withtypical cultural features and includes business information, is a kindof compliance with the requirements of the times and has a hightransmission efficiency design method,the force of infection makes thevisual image design of Xinyang tea has the external visual shock and theculture at the same time,strengthen the effect of tea,the maximum economicbenefit.This paper analyzes the Xinyang tea brand image,combining with theregional characteristics of Xinyang,from the Xinyang tea packagingcharacteristics, and combined with the natural geographicalcharacteristics of Xinyang were analyzed, the use of visual symbols ofMoire visual image of the composition of three elements: shape, color,and space, design visual promotion scheme. First understand the brand ofXinyang regional culture, know that tea and people’s daily lives,that teapackaging has a long history; secondly, to Xinyang Maojian Tea tea mainorigin of on-the-spot investigation, understand the characteristics oftea, Xinyang tea producing area is misty,good tea is produced from thedepths of the mountains. And, understanding and finishing the pattern characteristics of Chu tomb at Xinyang, finishing in the pattern, analysisof a large number of the use of the Chu culture in the cloud. So the cloudas a research subject, to explore the origin, significance, connotation,history, development status, the pattern and meaning can produce multipledesign elements, to “Xinyang red” tea brand visual image design as anexample of creation, so as to establish and communicate with consumersvisual bridge.