Research On The Design Of Public Service Advertisement On Interactive Environmental Protection Based On Emotional Experience

Since the reform and opening up,China’s development process in full swing,the rapid increase of national strength at the same time,the increasingly serious environmental problems,has become our sustainable development must face the problem.As a student majoring in new media design,the author hopes to make a public service advertisement and make some contributions to the cause of environmental protection.Public service advertisements are inseparable from emotions.A public service advertisement with good emotional experience can achieve better communication effect.With the development of The Times,various new technologies and new platforms appear in people’s lives,and interactive public service advertising is born.Interactive technology provides a broader space for the production of public service advertisements,can strengthen the amplification of advertising effects,and is an excellent way to show the emotional experience design in public service advertisements.The author chose the theme of urban air pollution control to produce the interactive environmental protection public service advertisement "urban blue sky puzzle" based on emotional experience,hoping to advocate green travel of the public and alleviate urban air pollution through this advertisement.The author first sorted out the relevant theoretical knowledge of emotional experience,and obtained the importance of emotional experience to public service advertising by studying the development and changes of emotional experience design in China’s public service advertising.Then the author explored what is interactive environmental protection public service advertising,compared and analyzed the advantages of interactive environmental protection public service advertising,and listed the carrier of interactive environmental protection public service advertising.Then,on the premise of emotional experience,this paper discusses the constraints of interactive environmental protection public service advertising design,and combined with the analysis of such advertising cases,draws the design principles of interactive environmental protection public service advertising based on emotional experience.Finally,the graduation design practice is carried out with the support of the theoretical research results.