Research On Interactive Design Of Mobile H5 Public Service Advertisement

Traditional public service advertisements can no longer meet the needs of the development of modern advertising industry and the needs of the audience.The advent of the new media era has brought us a new form of advertising—interactive public service advertisements.Interactive public service advertisement is a combination of the core of traditional public service advertisement and the mobile H5 advertisement form.It can make the audience feel the humanity and fun of public service advertisement,and give full play to the authority and appeal of traditional public service advertisement and mobile H5.The creative nature of advertising breaks through.This article takes public service advertisement as the research object,aiming at discovering problems,analyzing problems and solving problems as a technical route,through literature research method,interdisciplinary research method,comparative research method,case analysis method and investigation research method,aiming to explain public service advertisement creativity.Design the development trend of audience awareness,in order to find out the specific principles and methods of public service advertising creative design,and then provide better theoretical support for the design of public service advertisements,to promote public service advertisements for exerting their greatest social value.Secondly,combined with the public service advertisements at the present stage,the public service advertisements lack the audience participation,the theme selection lacks the audience perspective,the content creativity lacks the audience guidance and the design performance lacks the audience aesthetics and other prominent issues,and the audience-oriented consciousness of the public service advertisement creativedesign is summarized.And then,it puts forward the direction of H5 public service advertisement development,studies from the design level,and proposes the breakthrough path of the interactive design of mobile H5 public service advertisement.The “breakthrough” of H5 public service advertisements should be reflected in the visual level to optimize the audience perception and focus on the deduction of the public interest core,thus establishing the emotional influence and the construction of the audience’s psychological identity from the interaction of the H5 public service advertisement from the design level.The final practice part is based on the above theoretical exploration,which starting from the interactive design of H5 public service advertisement on the mobile end,combining theory with practical problems,and focusing on “Protecting blind roads and paying attention to the safety of visually impaired people” as a public interest theme core,through questionnaire survey and interviews.The method of finding problems,from the aspects of layout,color,interactive vision,audio-visual combination and interactive experience,to the interactive design,and finally complete a set of interactive mobile H5 public service advertising design.