"Accompaniment, Environmental Protection, Modesty-Animated Public Service Advertisement Series" Creation Explanation

Public service advertising has been endowed with social responsibility to spread positive energy since its birth,and it is the carrier of media to carry out the construction of social spiritual civilization,and it is also an important way to provide long-term service to guide the public to cultivate good social public morals.In the modern media era,the expression form of combining public service advertising with animation art has gradually become popular with the public.Animation public service advertising has a broad development space in terms of creative law and communication applicability.Spreading public welfare thoughts through animation can maximize the spreading effect,guide the public to establish correct values and stimulate social responsibility.Animation brings opportunities to the development of public service advertising,so it is necessary to increase research on creative strategies and communication applicability of animation public service advertising.This article is aimed at the ingenious strategy of animation public service advertising.Firstly,it analyzes the theoretical research on the creation of public service advertising.By summarizing the progress status of animation public service advertising at home and abroad,it finds out the similarities and differences of animation public service advertising work at home and abroad and the shortcomings of animation public service advertising in China.Animated public service advertising shows significant advantages in narrative,character scene modeling,lens,communication and so on.By proposing design creativity of animation public service advertising,enhancing innovative research on content and form,making animation public service advertising works more attractive and ornamental,stimulating public interest in public welfare,and being conducive to the spread influence of public welfare.Taking the graduation work company,environmental protection,humility-animation public service advertising series as an example,this paper analyzes its productionmethod,and further decomposes the technical operation steps from the creative strategy,medium-term style design and post-editing process of the work,using flash,3d max,Maya and other digital media softwares,guiding the practical operation with theory,and illustrates the creative process of animation public service advertising in detail.Using the advantages of animation to make public service advertisements not only improves the boring and stylized expression of traditional public service advertising sermons,but also enables rich creativity and ideas to be realized,with more diverse forms and more popular styles,which makes animated public service advertisements have updated research value.