The Patterned "Big Female Major" And Its Cultural Interpretation In Costume Dramas In Recent Years

In recent years,the “Big Female Major”costume dramas continue to be popular.Throughout the development of Chinese costume dramas as early as 1985,the popular broadcasting of “A Generation of Empress Wu Zetian” has started the narration of female image as the leading role in the TV series.In the following 20 years,although the “Big Female Major”costume dramas sporadically appeared,it has not yet formed its type,until the creation of “Beauty's Mental Plan” in 2010.Under the premise of high influence,then under the influence of “The Legend of Zhen Huan ”,the “Big Female Major”costume dramas began to be named and gradually formed typification with the increase and rapid reproduction of similar plays.Therefore,the image of “Big Female Major” began to highlight the characteristics of model.This paper mainly focuses on the study of the “Big Female Major”costume dramas in recent years,focusing on the analysis of its stereotyped “Big Female Major” image and its cultural interpretation.As a popular type of TV series,the development of the “Big Female Major”costume drama can not be separated from the prosperous cultural context.Therefore,the author mainly explains it one by one from three aspects: the new rise of feminism,the prosperity of network literature,the prevalence of IP adaptation,the change of current gender consciousness and the trend of female role socialization.Thenshowing the development track and characteristics of the “Big Female Major” costume dramas from 2010 to now.The image of “Big Female Major” as the typification symbol of “Big Female Major” costume drama,on the one hand,it embodies its own pattern characteristics,that is,through character design,life trajectory,love story,etc.,to construct the customary pattern of “Big Female Major”image shaping;on the other hand,as a visual symbol,the image of “Big Female Major” is deeply influenced by mass culture in the process of communication,so the author is familiar with it.New feminism,film and television aesthetics,audience research and post-modern consumer culture related theories to its cultural interpretation,in order to explore the cultural implications behind the “Big Female Major” costume drama hit.Finally,based on the discussion of the first three chapters,the author will reflect on the image-building of the “Big Female Major” costume dramas and put forward the negative impact of the lack of historical and cultural significance of costume drama as well as the excessive pursuit of women's rights.Finally,the author will think about the future development of the costume drama from the aspects of paying attention to the writing of women's collective consciousness and seeking the balance between business and art.