Analysis Of Female Image Of The Hong Kong Family Drama

The forms of media are developing day by day, so its influence on people’s life isexpanding constantly. Teleplays as the indispensable important component of media, is themajority of the audience acceptance and recognition.Hongkong is once known as the largestproducing area of the Chinese teleplays, its ability of teleplays producting and its propagationrange can not be overlooked. Hongkong teleplays not only spread the spirit of Hongkong, butalso convey Oriental ideology and way of thinking. Hongkong teleplays＇transmission is notrestricted to the Hongkong native, they have created a good performance ratings in mainlandChina, Singapore, Malaysia, too. In the masses of Hongkong teleplays, HongKong familydrama left a heavy track and formed a set of its own narrative mode inherently:1.The storiesusually span over several generations and last for a long time,they have masses of familymembers and the complex relations inside;2.The relation among the family members iscomplex and changeful, love,family love and friendship interlace broadly;3.The "commercialwar+cop" story pattern;4.Traditional national culture psychology:"Good and evil have theirown rewards". And the " big paragraphs linking with each other, small paragraphs alsocontain small or big upsurges just like the Hollywood style" narrative style and routine makethe audience be willing to spend time to sit in front of the television, to appreciate the feelingsin the famous and rich family, to sigh for the caprice of life.Hongkong family drama have achieved good results, at the same time, the exposedproblems are also causes for concern. In Hongkong family drama, female images display asstereotyped and standardized, this construction form makes an impress that women areemotional, weak and do not have their own consideration. Beauvoir once put forward thatwomen were not born that way, they were distorted by the male-centered social culture intowhat it is today. The simplex and stereotype images of women spread to the televisionaudience, then it makes far-reaching effect among them.This paper will select some Hongkong family dramas made since2006,when the familydrama transformed their styles, as the object of study, and focus on the analysis of the femaleimages in <Heart of Greed>,<Moonlight Resonance>,<The Gem of Life>,<Rosy Business>.They will be divided into3types: mothers and wives suppressed by tradition, women whoare "set as masculine" and struggle for life, women who are "set as noble" and believe inhedonism. This paper will analyze the female images in the family dramas aforementioned indetail, and study the construction of gender by semiology and communication theory, putforward that what meaning and purpose it want to express by setting the specific types offemale images, and the existing problems in this construction of the image styles, at the same time, it will be based on the transmission media, the audience, the creating team and thedrama itself, and point out a construction mode of female images in the family drama inculture communication field in an unique view.