Research On The Home Market Effect Of China's Cultural Products Trade To The Country Of "The Belt And Road Initiative"

With the rapid development of China's core technology and the significant increase in the influence of Chinese culture,the pace of cultural trade "going out" has been accelerating.The gradual development of the "Belt and Road" construction has made the cooperation between the two sides deeper and deeper.As the trade volume of traditional goods continues to grow,the countries along OBOR become more aware of China's culture and thus increase the acceptance of China's cultural products.Countries along the line will gradually become a new growth point for the export of Chinese cultural products.As the increase in labor wages has led to an increase in production costs,the traditional factor endowment advantage of China is gradually being lost.In this context,testing whether China has a home market effect on the cultural products trade along the "Belt and Road" countries and what reasons are promoted to the continued growth of China's cultural products trade will have a certain guiding significance to promote the development of domestic cultural industries,expand the scale of domestic production through the home market effect and strengthen China's export of cultural products along the "Belt and Road" countries,and improve China's cultural and economic policies in the future.By comparing China's trade in cultural products between the countries along the "Belt and Road" and the world market and other major markets,it is found that the trade of cultural products between China and the "Belt and Road" countries is developing rapidly,and the import and export volume continues to grow steadily,but the surplus is also expanding year by year.China's cultural products trade with the "Belt and Road" countries and the world market are basically the same in terms of the changes in the import and export volume,while the proportion of the import and export of the "Belt and Road" to the world's total import and export has increased year by year,and the proportion of imports is higher than that of exports.In the comparison of sub-industries,design products have a large proportion of exports,while the proportion of design,crafts and audio-visual products in the import sector is relatively average.In the comparison of regional cultural products trade along the "Belt and Road",the export volume of each region has shown a substantial increase,but the growth of import volume has changed.ASEAN has increasingly become a key area for China's cultural products trade,and it has a large proportion in imports.However,the proportion of the CIS in the import and export trade has declined,and the changes in other regions are relatively small.Among the maj or markets for cultural products trade,the United States has the largest trade volume and the UK trade has the highest growth rate.Although China's exports to the four countries account for the largest proportion of design products,there is a certain difference in the import situation with the "Belt and Road" market and the world marketBased on the expansion of the cultural product heterogeneity to the gravitational model of the home market effect,this paper uses the bilateral cultural product trade panel data of China and 68 countries along the "Belt and Road" in 2002-2015 to examine the existence of the home market effect of China's cultural product trade to the "Belt and Road" countries and the influencing factors of relative exports.The research results show that whether using static panel data or dynamic panel data,there is a significant home market effect in China's trade with cultural products along the "Belt and Road" countries,and the traditional comparative advantage is no longer the main mode of cultural product trade between China and the "Belt and Road" countries.Relative mortality,relative trade openness and relative informatization level have a positive impact on China's relative exports of cultural products along the "Belt and Road" countries,relative education level and relative heterogeneous cultural demand have a negative impact on China's relative exports of cultural products along the "Belt and Road" countries,and the relative innovation level has a positive impact but has little significance.Using the dynamic panel data to test the home market effect,it is found that the export coefficient of the relative cultural products in the first period is significantly positive,which indicates that the cultural products exhibit obvious inertia characteristics relative to the export.In the classification test,China only has a home market effect in the visual arts trade of the countries along the "Belt and Road",and the design products with the largest proportion of exports have positive relative export coefficients,but they are not significant.