Research On The Development Of China's Cultural Trade Under The "one Belt And One Road" Initiative

Cultural trade is the inevitable product in the process of China's foreign trade transformation and upgrading.As globalization continues intensifying,cultural trade has drawn the world's attention due to its continuous growth.A developmental model of creating economic value through cultural creativity has been taking shape.As a driving factor in sustainable development,the cultural and creative industries have been adopted by many developed countries as important economic engine.Although China is a civilized country with thousands of years of history and culture,its research on cultural trade is still less.To study the status quo and development direction of cultural trade has become the top priority of our government and enterprises.First of all,this article explains several core concepts involved in cultural trade.In the second part,the limitations and opportunities in the development of cultural trade in China are introduced from the aspects of trade scale,export structure and export geography.According to the data in recent years,the article analyzes the characteristics of cultural products with the countries along the "Belt and Road" and speculates about the general trend of cultural trade in the future.At last,This article gives a choice of path for the further development of national cultural trade along the "One Belt and One Road" with our country.