Tourism Culture In Xu Xiake Travel Line Based On Visitor Experience

The Tourism culture in Xu Xiake travel line was developed from the route that Xu Xiake walked.It is based on the spirit of Xu Xiake and it unites the culture of the surrounding area.The identification of Xu Xiake travel line is conducive to the protection and utilization of the Xu Xiake travel line's heritage resources,which also promotes the cultural development of the city around Xu Xiake travel line.The study of tourism culture in Xu Xiake travel line from the perspective of visitor experience will help to understand the content of tourism culture in Xu Xiake travel line and its formation reasons,and it can be properly developed and planned.It is clear that the regional characteristics and dynamic laws of tourism culture in Xu Xiake travel line provide reference for the mining and development of regional related tourism cultural resources,which will help promote the application of tourism culture in Xu Xiake travel line.Based on the web comment text,the Kernel Density method,text analysis method and other methods,through the ArcGIS 10.3 quantitative analysis and 3D visualization of the number and quality of the visitor experience;using ROST Content Mining 6 and picdata to segment the comment text High-frequency word analysis and generation of cloud tags to explore the cognition of tourism culture in Xu Xiake travel line;use NetDraw to construct a social semantic network map to explore the inner connection of the visitor experience.From the three dimensions of time and space behavior,cognition and emotion,the study of tourism culture in Xu Xiake travel line based on visitor experience.The results are as follows:(1)The visitor experience of Xu Xiake travel line is increasingly rich,and the tourist tourism is greatly affected by the holiday.The peak season is more obvious.The time of the peak season is completely corresponding to the Spring Festival,May Day,Summer Holiday and National Day.There are significant differences in the spatial distribution characteristics of the visitor experience quality and quantity of tourism culture in Xu Xiake travel line.The areas with the most visitors to Xu Xiake travel line are Lijiang,Dengfeng and Kunming;the quality of Xu Xiake travel line is divided into three echelons.The first echelon is dominated by the eastern Zhejiang region and covers the three provinces of Zhejiang,Jiangxi and Fujian.The form of the peak;the second echelon is the “one mountain and two peaks” form of the surrounding areas of Kunming and Lijiang;the third echelon is the form of “little peak” in Henan and Guangxi.(2)The cognitive characteristics of the tourism route culture are distinct.The “local” is the core content of tourism culture in Xu Xiake travel line in the overall cognition of tourists.Its presentation form is mainly the ancient architectural complex that carries historical culture,namely “the ancient city”,and the natural scenery.The main attraction is the “scenic area”.In the individual cognition of tourists,the cognition at the spatial level is to pursue the strange space for the distance limitation;the cognition at the environmental level is the pursuit of “beauty” not in daily life;the cognition at the self level is a self-examination experience change the process of.(3)The emotional characteristics of the tourism route culture are mainly positive,and the tourists have a strong sense of intimacy and identity towards the tourism culture in Xu Xiake travel line.The positive emotions of the tourists are mainly concentrated on the combination of natural scenery and human elements to form a high-quality tourism route culture,with significant local characteristics,reasonable internal arrangement and reasonable fees,full-time tour guides or explanation services;negative sentiment Tourist attraction,supporting services,the surrounding environment and the tourists themselves.(4)The inheritance and development of tourism culture in Xu Xiake travel line has been given new connotations,forming an “old city culture” that restores or reproduces historical customs and customs through rituals and activities in the form of buildings in the ancient city.When the beauty of nature consciously protects the ecological environment,"the harmony between man and nature" is the overall culture.The Tourism culture in Xu Xiake travel line was divided into sections.The different areas of the tourist route formed a subculture with the unique symbolism of “Xu Xiake” and “Bar Inn Culture”.(5)Tourism culture in Xu Xiake travel line presents dynamic and inclusive characteristics,and the tourism route culture and spatial differences coexist.The Internet presents different forms of visitor experience in the cyberspace of tourism culture in Xu Xiake travel line.The result of the visitor experience is merged into the tourism culture in Xu Xiake travel line,which in turn affects the cultural content of Xu Xiake travel line in the physical space.The content of tourism culture is deconstructed in the process of tourists' spatial displacement from the original environment to the tourist destination.The content of the visitor experience constantly blends into or impacts the existing tourism culture in Xu Xiake travel line,and promotes the continued importance of tourism culture in Xu Xiake travel line.