Putuoshan Buddhist Cultural Tourism Area From Visitor Perception Perspective Study On Tourism Attractiveness Evaluation

Buddhist culture is an extremely important part of Chinese traditional culture.Under the background of the integration of cultural and tourism,cultural tourism is booming,and Buddhist cultural tourism has also developed rapidly.Buddhist culture tourism plays a vital role in the mutual promotion of Buddhist culture and tourism activities.Tourism attraction is not only the core embodiment of the competitiveness of tourism destinations,but also the basis and basis for tourists to carry out tourism activities.From the perspective of tourists’ perception,taking Putuo Mountain scenic spot as a case,combined with its own characteristics,select the constituent elements of tourism attraction,design relevant questionnaires,analyze the obtained data with factor analysis method,construct the evaluation index system of tourism attraction of Putuo Mountain Buddhist cultural tourism area,and summarize the constituent elements of tourism attraction of Putuo Mountain Buddhist cultural tourism area into six categories,Through the construction of attraction fuzzy comprehensive evaluation matrix to evaluate its tourism attraction,the comprehensive score of tourism attraction of Putuo Buddhist cultural tourism area is finally obtained.Through the analysis of the obtained data,the final comprehensive score of tourism attraction of Putuo Buddhist cultural tourism area is 4.207,which is strong.Among the six attraction components,tourism resources score the highest,which is 4.52,followed by emotional experience and image cognition,which is 4.35,of which tourism facilities score 3.8,which is the lowest among the six attraction components,It shows that the attraction of Putuo Mountain scenic spot in terms of tourism facilities still has a lot of room to rise.According to the statistical data,analyze the overall evaluation of tourists on the tourism attraction of Putuo Mountain,and combined with the current situation of the tourism development of Putuo Mountain scenic spot,put forward targeted countermeasures and suggestions to improve the tourism attraction of Putuo Mountain Buddhist culture tourism area,that is,deeply tap tourism resources,develop characteristic tourism products,strengthen the management of catering and accommodation industry,reasonably control prices,optimize the traffic environment,improve accessibility,improve infrastructure and improve service level,Strengthen marketing promotion and enhance tourism image.