The Research On The Mode Of Singapore's Investment In China Film Industry

Culture is the soft power of the country.Unlike other industries,the policy supervision of foreign capital which enter the cultural industry is more stringent.In the case of the film industry,foreign capital is prohibited from entering the China film market before joining the WTO.After entering the WTO,China can open investment in all aspects of the industrial chain in some case,so the foreign company choosing which kind of mode to invest the China film industry is a concern problem.With the establishment of the China-ASEAN Free Trade Area and the signing of the free trade zone negotiation documents,China has cooperated in economic fields with ASEAN such as goods,service trade,investment and technical cooperation.political exchanges between state leaders and senior officials have also Closer,exchanges between cultural fields such as study abroad and tourism which is gradually developed.The cooperation in the cultural field has gradually become a trend of China-ASEAN and it's also an important topic for China-ASEAN cooperation in various industries.As a developed country in ASEAN,Singapore's creative industries have developed rapidly.The film development of Singapore was associated with China from the beginning.In the 1920s,Shaw started a film company in Singapore which produced and distributed about 18 movies each year.Due to the small size and the limited development of the film market,Singapore should produce film with overseas countries and then expand overseas markets.The ethnic and linguistic advantages of China and Singapore can reduce the resistance when Singapore make investment in the China film market.The choice of mode is the first problem that enterprises will face overseas investment.This article will focus on the existing mode of Singapore's investment in the China film market,then,combining the case analysis and PEST analytical method to make recommendations for Singapore's investment.Through research,the main influencing factors of the investment mode in China film industry are policies,economic environment,social and cultural environment,and technological environment,Singapore's investment in the China film industry has a joint production mode,a strategic alliance,a fund investment mode,and a film-making technology-owned enterprise.Combined with the case analysis,then proposes a joint venture mode and a strategic alliance for technical cooperation.The equity acquisition mode provides more channels for Singapore to invest in the China film industry.On the one hand,Singapore's investment in the China film industry expands influence in the China film market.On the other hand,infiltrating cultural values into film creation and management which promotes China film to go abroad and to the international market.