Practical Research On Visual Design Of QR Code

In recent years,the application of QR code has become popular in China,has become a daily visual symbol,two-dimensional code because of convenience and good interaction by the public's love,make it quickly into our lives,to people's way of life has brought great changes.The popular two-dimensional code is QR two-dimensional code,which is one of the many two-dimensional code,with the characteristics of fast identification speed,information storage capacity.It can be seen in various fields because of its convenient use.The original black and white QR code has a higher practical function,but it is a little dull and rigid in the way of presentation,lacking of visual art sense.It is very necessary to design the two-dimensional code visually,not only to meet the aesthetic needs of the audience,but also to create commercial value and artistic value.On the basis of a thorough understanding of the concept,structure and development process of QR two-dimensional codes,this paper further explores the recognition technology of QR two-dimensional codes and the principle of color and graphics production.Combining with the shape design of the midpoint,line and surface of the visual plane,it can ensure the recognition function of QR two-dimensional codes and enrich their visual artistic effects?Based on the research of theoretical knowledge,this paper takes "the four seasons" as the design theme.Through the spring,summer,autumn and winter in the four seasons,the24 solar terms extended as the source of QR code visual design,and the 24 solar terms culture as the subject of identification content.In the process of practice,color language and graphic elements extracted from natural phenomena,agricultural production and customs are combined with two-dimensional codes to explore personalized visual manifestations and achieve strong visual effects with distinct formal beauty.Therich color and graphic elements in the two-dimensional code of black-and-white square not only can form a beautiful work of art with a sense of form,but also can make QR two-dimensional code rich in profound cultural connotation and rich artistic connotation on the basis of satisfying practical functions.The combination of visual symbols and historical culture can also enable more and more people to improve their understanding of national culture and promote the spread of China.The unification of culture has certain practical significance.