Huang Yongyu Cartoon Elements In The Application Of Animation

In the 21 st century,the technology of Internet and mobile terminal equipment is not only flourishing,but also the media is becoming more diversified.New media broke the old pattern of newspapers and outdoor advertising as the main body,and began to turn to the new pattern of coexistence of TV,mobile end,Internet,indoor and outdoor.Mobile terminals,Internet,Intelligent Platforms and other devices have penetrated into the lives of each of us.In this trend,people begin to have a new demand for corporate culture and external image.Corporate image is the vitality of an enterprise.Enterprises should take the passive as the initiative to highlight the characteristics of the enterprise,establish the image of the enterprise,and display the unique charm of the enterprise to occupy an important position in the market.Nowadays,with the prosperity and development of the Internet,under the guidance of new media,great changes have taken place in the design and promotion of corporate visual image.This paper takes the new media communication and Qingdao Network Technology Co.,Ltd.as the research object,combines the characteristics,theory and mode of new media to elaborate the principles to be followed in shaping the corporate image under the new media platform,puts forward the methods of how to design and promote the Internet enterprises under the new media trend,and clarifies the impact of new media on corporate image design and the relationship between the two.This paper summarizes,summarizes and draws lessons from its advantages,and summarizes the new trends and methods of corporate image design and promotion and dissemination in the context of the information age.It is pointed out that Qingdao Network Technology Co.,Ltd.should keep pace with the development of the times,break the traditional ideas and design concepts,follow the requirements of formal beauty and color matching in design,and design a corporate image and promotion program that is compatible with the public aesthetics and adapted to the new media communication environment,so as to better adapt to the Internet era.