Research On Digital Promotion Design Of Visual Image Of Tourist Attractions

With the rapid development of China’s economic level,tourism has become an important consumer of leisure and entertainment.The tourism industry has also become one of the pillar industries of the national economy.The improvement of consumption levels and the overall quality of the citizens has transformed the consumer’s consumption concept from traditional goods consumption to brand consumption.The popularity of mobile networks and digital mobile terminals has completely changed the way people consume and receive information.The traditional tourism industry’s operating model and promotional marketing methods are no longer in line with current consumer and market needs.Only by actively seeking transformation and breakthroughs can we increase awareness and gain recognition from the market and consumers.The first part analyzes the development situation of domestic tourism,compares the development status of domestic and foreign tourist attractions and puts forward viewpoints.Explain the concrete expression form of digital media art and the concept and significance of brand image design,and then analyze the impact of digital media art form on brand image design from several angles;the second part analyzes and elaborates the necessity of creating brand image of tourist attractions.In terms of functionality,the design principles that should be followed when building a brand image of a tourist attraction are summed up;in the third part,the model and application plan for incorporating the digital media art form into the visual identity design system of a tourist attraction are proposed;The proposed solution was applied to the design practice of brand image design in Chongqing Siyanshan district.Through the above research and design practice,it has a very important role and significance for the transformation and upgrading of tourist attractions,reform and innovation,and resource integration.It provides some ideas for the future research of digital media art applied to the visual design of brand names in tourist attractions.And practice methods.