Study On The Function And Visual Expression Of Illustration Design Style In Poster Design

With the continuous development of social economy and culture,illustration design has been popularized in various fields of people's life and work,and has been widely applied,especially in the field of poster design as an important part.Due to the increasing demand for poster use,the requirements for poster design performance type are also constantly improving.Illustration design is the mainstream design performance type today,and it is also one of the indispensable elements in the field of poster design.Therefore,people pay more attention to the style,function and visual communication effect of illustration design.The style of illustration design is varied,and the artistic charm contained in the poster design is also varied,and the artistic function and visual expression conveyed are also completely different.This paper studies the function and visual expression of illustration design style in poster design,and analyzes and understands the basic concepts of poster design and illustration design.This paper describes the content and style characteristics of illustration design,summarizes the functions and expressions of different styles of illustration design in posters,and analyzes in detail the functions of different theme styles,color styles,modeling styles,expression styles and visual communication contents of illustration design in poster design.At the same time,this paper studies the use of their own original digital illustration works,discusses the use of graphic graphic design software illustration design process,for the future of digital illustration creation and use of accumulated experience,is willing to pay more attention to the importance of style to promote the progress of illustration design research.Through the study on the design style of illustration and poster in this paper,it is concluded that the style of illustration design can promote the prosperity and development of illustration industry,promote the continuous innovation of poster design,enhance the artistry of design,and accelerate the speed of information dissemination.At the same time,it can change people's thinking mode,enrich their horizon and bring different sensory experience to readers.