Research On The Development Models Of China’s Cultural & Entertainment Industry From Cultural Technology Integration

With the development of digital technology,information technology and Internet technology,the integration of culture and technology has gradually penetrated into various fields of social production and life,and has become a new trend in the development of economic culture today.The integration of culture and technology not only promotes the transformation of the traditional cultural and entertainment industry,but also promotes a new cultural and entertainment format,and is of great significance for promoting China’s economic transformation and enhancing China’s cultural soft power and international competitiveness.On the basis of fully analyzing the macro environment of China’s cultural and entertainment industry development and the background of the integration of culture and technology,this paper combines the development of China’s cultural and entertainment industry,according to the influence of culture and technology on the cultural and entertainment industry,divides it into three different types,which are culture-oriented,technology-oriented and cultural technology industries.These three types of development characteristics and existing problems are analyzed to understand the development status of China’s cultural and entertainment industry in the context of cultural technology integration.On the basis of understanding the status quo,summarizing the current development model of China’s entertainment industry,the development model of China’s cultural and entertainment industry is divided into three modes: clustering,platform development mode,and fusion mode.The case study also points out the main problems of the current development model and provides an analytical basis for the upgrading of the development model of the cultural and entertainment industry in China.Finally,on the basis of the the problems existing in the current development model of China’s cultural industry,combined with typical models of the development of the US,UK and Japanese cultural and entertainment industry,this paper puts forward specific measures for the upgrading of China’s cultural and entertainment industry models.