The Research On The Construction Of Guangxi Image Through Feature Documentary "the Story Of Guangxi"

2018 is the 60th anniversary of the founding of the Guangxi Zhuang Autonomous Region.In recent years,Guangxi attaches great importance to"telling the story of Guangxi well,spreading the voice of Guangxi well",and strengthens the external image dissemination through various ways.Feature documentary,as a special documentary communication medium,is special in that it is a re-construction based on reality."The Story of Guangxi"through the lens to guide the audience through the history and reality of Guangxi,and uses a large number of symbols with Guangxi characteristics to construct the image of Guangxi.Therefore,the film has certain research value for the construction of the Guangxi image.This paper selectes147 episodes from"The Story of Guangxi"from March 19,2016 to January 1,2019 as the research object.Based on qualitative analysis,guided by constructivism,semiotics and other related theories,this paper analyses the film's image construction and construction strategies for Guangxi,explores the deeper reasons behind it,summarizes the shortcomings of the film in regional image construction,and puts forward feasible suggestions on this basis,so as to further optimize the image construction in the feature documentary.It is found that the number of samples under various topics in"The Story of Guangxi"is not balanced,and there is a relatively fixed pattern of expressing ideas under each topic.At the same time,the factors affecting the composition of the theme are:ideological orientation,other organizations and individuals in society,and audience groups.In addition,"The Story of Guangxi"constructs the image of Guangxi by using multiple themes,narrative methods,complex creative models and rich camera language."The Story of Guangxi"has a rich image of Guangxi through flexible use of different expressive strategies,covering natural scenery,urban landscape,historical stories,folk culture,modern civilization,local products and so on,showing the past and present of Guangxi in a more comprehensive way.Meanwhile,there are still some shortcomings:the overall context is not clear,the lack of new elements rarely known,the lack of modern image of Guangxi.Generally speaking,the image construction of Guangxi in this film still has many positive meanings for Guangxi,and it can be used for reference for image construction and cultural communication of Guangxi in the future.