Image Shaping And Spreading Of Siziwangqi Regional Image

As a comprehensive expression of the external image and inner spirit of the region,the regional image plays a more and more important role in the regional competition,and the promotion of the regional image is an important part of the regional competition and an important strategy for regional development.In modern society,a large part of the shaping and dissemination of regional image comes from the mass media.As a carrier of regional image and dissemination of regional image,image forms regional culture and promotes regional awareness.Enhancing regional competitiveness is playing a great role.As a characteristic animal husbandry area in Inner Mongolia,Siziwangqi is also more and more used to portray and disseminate its own image,natural scenery,customs and customs,and tourist attractions through images.The prairie cuisine presents the audience with a three-dimensional flag of the four Kingdoms.This paper classifies,combs,analyzes and explores the present situation and difficulties of image communication,and explains the relationship between image and regional image creation.The image can be divided into four categories: one is the prairie civilization--the historical origin,the customs of the Mongolian steppe grassland,blend the image of the mother;the two is the regional characteristics--special food based on the Mongolian food,"potato","Zhurihe";three is the Shenzhou homes,formation process and the influence of culture;four is to build cultural tourism--historical sites and prairie spots,in the image of "Shenzhou home" image of Siziwangqi is the most characteristic of the image.According to the image works of Siziwangqi,this paper analyzes the present situation and predicament of the creation and dissemination of the image of Siziwangqi.At present,the main forms of communication are propaganda film,documentary film and network video.In content,it mainly focuses on the historical changes,tourist scenery and daily life of theresidents.These images play an active role in showing the regional characteristics of the flag and shaping the regional image of the flag.However,there are still many problems concerning the image works and image dissemination of Siziwangqi,such as the quality of the image itself is rough,the subject matter is shallow,the channel of communication is narrow,and so on.To solve these problems,we should dig deeper into its regional cultural characteristics,enhance the level of creation of image works,integrate channels of communication,and better spread the regional image of Siziwangqi.