A Study On The Intercultural Communication Effect Of American Drama In China From The Perspective Of Audience Psychology

In recent years,with the TV series of Japan,South Korea,the United States and other countries in the domestic hot broadcast,has received widespread attention,especially through the Internet platform in the dissemination of American TV content,the form of transmission,transmission time,Communication experience has a greater innovation,but also occupy a lot of the market.TV drama is the art of combination of sound and painting.With the increasing development of media technology and the diversification of information,the choice of TV series in China's film and television audience is no longer limited to domestic movies and TV dramas.More overseas dramas are beginning to flow into Chinese audiences.Based on the theory of use and satisfaction and the theory of communication effect,this paper analyzes the communication effect of American TV series"the West World" from three aspects:audience's cognition,attitude and behavior.The following arrangements are made for the thesis:the first chapter is the introduction,the research significance,the research content and the literature review are summarized and combed;the second chapter mainly analyzes the theoretical basis used in the paper;The third chapter mainly introduces the sample composition in the questionnaire design and its recovery process;the fourth chapter analyzes its communication effect in the audience from the cognitive,attitude and psychological aspects according to the results of the questionnaire investigation;The fifth chapter combines the present situation of our country's TV series,draws on the dissemination experience of the Western World,and puts forward some suggestions for the TV series of our country to spread to the outside world.Based on the quantitative data and in-depth interview results.