Research On The Development Strategy Of Cultural Tourism Products In Danzhai Wanda Town

Recent years,China has greatly promoted the development of tourism economy and proposed a holistic tourism strategy;China has also proposed developing tourist towns and characteristic towns during the process of urbanization promotion,which had accelerated development of tourist towns.There are abundant tourism resources in Guizhou.Guizhou has taken advantage of the opportunity of the construction of the “holistic tourism” demonstration zone to promote the development of tourism during the recent years,especially the construction of tourist towns and ethnic characteristic towns in various places,which has contributed to the development of local tourism.It has a promoting effect,but it also brings some new problems.People's consumption level is getting higher and higher,and the demand for tourism has changed.They are not satisfied with traditional sightseeing tourism,but has become the pursuit of innovative experiential tourism.However,at present,the tourism products provided by tourist towns still is difficult to meet the tourists' demand for experience and innovation.The author thinks that,The tourism products are the key to opening the market for characteristic tourist towns,which relates to the development effectiveness of the characteristic town's tourism industry and the sustainable and healthy development of characteristic towns,and also affects the overall holistic tourism development.The typical Danzhai Wanda Town will be selected for research in this paper under such backgroun,in order to solve the problems in Guizhou tourist towns represented by Danzhai Wanda Town such as the weak cultural connotation and innovative forms?In this paper,literature analysis,investigation and other research methods are used to summarize and analyze the research results of domestic and foreign tourism towns and explain the concepts of characteristic towns,tourism products and tourism product innovation theory,life cycle theory and other basic theories.Then the development status and existing problems of tourism products in Danzhai Wanda Town are analyzed,serious homogeneity in the development of cultural tourism products.The social and economic environment,tourism market environment will be comprehensively analyzed,and competition environment of Danzhai Wanda Town.In accordance the paper classifies and evaluates the tourism resources of Wanda Town,and conducts questionnaires for market demand.The cultural tourism product development goals,development principles,product design ideas,development modelsThe development strategies for Danzhai Wanda Town are proposed to meet the demand of tourists for cultural tourism products,and promote the sustainable high-quality development of Danzhai Wanda Town;it can provide useful and meaningful reference for the higher-level development of Guizhou characteristic tourist towns at the same time.