The Research On Network Literature IP Operation Of China Ready Limited

Chinese network literature has experienced the stages of emergence,mainstreaming and capitalization in the past 20 years.Network literature is the main source and platform of IP value in china.On the one hand,the massive content text of network literature and the huge number of fans behind it support and build the consumer volume of IP operation market.On the other hand,the consumption habits of users have gradually stabilized,and many users are willing to pay for the works they recognize and love.Therefore,IP is worsh IPed and warmly welcomed in the capital market,and the license price of network literature IP is also rising,which brings new opportunities and challenges to the network literature IP market.This paper aims to discuss the IP operation of China's largest network literature IP China Ready Limited.Due to the multIPle industrial chain levels involved in IP operation and the diversity of copyright holders,this paper,from the perspective of IP content source— network literature platform,studies the status quo of IP operation of China Ready Limited in China where IP operation is increasingly mature,the operation mode adopted and the breakthrough and symptoms in IP operation.The first chapter discusses the overall development process and market environment of domestic IP operation from a macro perspective,and sorts out the status quo of IP operation of China Ready Limited from three aspects: content,author and audience.The second chapter,a detailed analysis of the group's current IP operation model.Under the joint operation mode with IP full-chain service as the core,the ready group implements the multi-domain symbiotic cross-over operation based on the “ IP full-chain service ”,and strengthens the mid-stream and downstream companies with the fine matching of IP content as the starting point.Collaborate to maintain IP business value with deep cross-border;In the autonomous operation mode with the deepening of the industrial chain as the core,the operating nodes of the China Ready Limited are dispersed to the downstream of the industrial chain,and the IP content of the head content is automatically incubated,and the IP development boundary is extended through the concept of “ culture +technology ” development to drive the diversification of IP value.;The overseasoperation model with culture as the core will focus on the overseas blue ocean market and create a world-influenced IP through the cultural output of online literature.The third chapter,combined with the specific IP operation case and situation,analyzes the current problems facing the group.Among them,there are some problems in the operation process of China ready Limited,and there are also chronic diseases in the whole IP operation market.The fourth chapter puts forward some countermeasures based on the current problems of China Ready Limited,including giving consideration to both ideological and commercial content,establishing a copyright agent mechanism,building an IP ecological system,and increasing the efforts of online literature going abroad.In order to provide timely advice and reference for network literature platform and companies engaged in IP operation related industries.