Research On The Refined Operation Of Network Literature IP Under The "Pan Entertainment" Ecology

With the rapid development of Internet technology,network literature,a new literary form,emerges as the times require.In the course of its development,network literature has been adapted into many text forms,such as movies,TV dramas,animation,games and so on.As a material,network literature has become "Internet Literature IP".According to the "China Online Literature Development Report 2018" released by China Literature in February 2019,the number of online literary users in 2018 exceeded 400 million.Reading continued to rank first in the industry with more than 200 million active users per month.Its 15 adapted films and TV works contributed more than 70 billion broadcasts to the whole network.In the context of pan-entertainment,the cross-border cooperation between literature,film,television,games and animation has gradually formed a new pan-entertainment industry.However,in the process of rapid development of the IP industry,there are also a series of extensive operation problems,such as the single evaluation standard of IP value,the low level of production of movies and TV plays,and the incomplete development of peripheral derivatives.Therefore,this paper takes the largest Internet Literature IP Operating Head Enterprise China Literature as an example to study its successful experience in IP refinement operation under the background of pan-entertainment,which has important reference significance for IP operation of small and medium-sized network literary platforms in the industry.This paper is divided into three parts.The first part is the first chapter to introduce the development of network literature IP from the macro background level.The second part is the second to fifth chapters.From the micro level,it analyzes the China Literature in the IP operation industry chain.The refined operation of the link;the final part is the conclusion,based on the current development of new technologies,summing up the new trend of future network literature IP development.Among them,the first chapter focuses on the background of the pan-entertainment ecology,the specific performance of the network literature IP extensive operation and the basic situation of the China Literature;the second to fifth chapters rely on the whole industry chain theory to explore the China Literature in IP Refine the various actions in the operation,and start from the various links of the industry chain,and carry out in-depth and meticulous analysis in four aspects: content,author,channel,and whole industry chain operation;in the conclusion part,combine the new technology environment to explore the future industry.The new trend of development puts forward that "the whole industry chain development is the overall direction of IP operations,the deep cooperation of channels is the key,the fan economy is the market driving force,and the cultural entertainment chain of blocks are the new space for industrial upgrading."Based on the detailed analysis of four levels in the process of IP refinement operation of China Literature and the exploration of IP operation of network literature under the new technology environment,this paper provides reference for other enterprises devoted to the development of IP operation of network literature or enterprises frustrated in the process of IP operation;on the other hand,it is also conducive to the upgrade of the emerging cultural industry and the healthy and sustainable development of IP industry.Developing,helping to build a benign industrial ecology,and really making Internet Literature IP play an important role in giving full play to the advantages of cultural and creative industries.