Both Independent Design Brand With Semantic Construction And Independent Brand Design Based On The Research Of Custom Culture

The rapid development of material civilization and the revolutionary changes in information dissemination are triggering dramatic changes in the way of daily life.For traditional etiquette and custom,it has had a long history in China.In the era of cultural creativity and the business trend of increasing consumption,they are gradually recovering into a humanized bond with temperature.It has become a hot in the market that gifts,daily necessities and creative products are based on etiquette and custom.Cultural phenomena linked by etiquette and custom have also become the driving force behind new lifestyles such as brand,life,consumption and socialization.The gift industry driven by the etiquette and custom culture are not closely related to daily life due to the inadequate market foundation,and discontinuity between the traditional etiquette and custom culture and modern life,so there is no development motivation and the featured products are not prominent.With the current cultural renaissance and consumption upgrading,and the etiquette and custom customs culture as a resource,it has become increasingly urgent event that re-link traditional etiquette and custom and daily life.In this paper,the etiquette and custom culture brand or the etiquette and custom brand mainly refers to the product brand with the traditional etiquette and custom culture as the connotation.It is concentrated in the range of cultural goods,life creative products,gifts,etc.Compared with other daily life brands,it emphasizes satisfying people emotional,and highlights the connotation characteristics of gift behavior.Based on its special cultural connotation,aesthetic awareness,and consumer use scenarios,it will focus on independent design brands with independent original features as the research blueprint.Based on the research and understanding of etiquette and custom culture,this topic sorted out the concept and characteristics of independent design brand,introduced the method of brand research,took the aesthetics of modern art as the guide,activated the traditional etiquette and custom culture,carried on the semantic construction and design of independent design brand,explored methods and possibilities of which,and enhanced people’s cognition of etiquette and custom and cultural brands to obtain design judgments and standards.Finally,the band design was exemplified by the actual case “Xi Shi” brand design.The full text contains six chapters:The first chapter introduced the research background and current situation of the topic,the research object and content,the research purpose and significance,the research methods and ideas and the innovation points.The second chapter,the interpretation of lifestyle changes from the context of cultural innovation,analyzed the trend of brand design-the environment leads to trends.The third chapter,analyzed the etiquette and custom culture from the visual communication threshold.The characteristics of the etiquette and custom culture,and the characteristics and development of the independent design brand were analyzed.Next,we found ways to design the link between the custom culture and the modern lifestyle.The fourth chapter,based on the actual case,from the perspective of etiquette and custom culture,the independent design brands were semantic constructed.Brand research,brand planning,brand positioning,etc were specific researched-demand triggered design.The fifth chapter,based on the research of the etiquette and custom culture,was exemplified by the practice case “Xi Shi” brand.The sixth chapter,summarized this topic.