Brand IP Image Construction From The Perspective Of Chinese "Xi Culture" Symbol

The Chinese cultural symbol is a visual representation of the Chinese nation’s Naxi cultural customs,which has undergone thousands of years of cultural inheritance and has become an important part of national culture.In recent years,the "re-upgrading" of traditional cultural symbols such as the Forbidden City Cultural Creation and the National Chao Hanfu has pushed the IP design of Chinese traditional cultural brands to a climax.This study analyzes the relationship between Chinese cultural symbols and brand IP design,explores the channels and methods of Brand IP design of Chinese cultural symbols,and redesigns the images of gods and magpies in Chinese cultural symbols based on the research content.The study is divided into six parts.The first chapter is an introduction,this chapter is a brief overview of the research background,status,purpose and significance,the second chapter is a conceptual definition of Chinese cultural symbols,a brief analysis of the characteristics of Chinese cultural symbols and their aesthetic evolution,the third chapter deeply explores the internal relationship between Chinese cultural symbols and brand IP design in design definition and principles,and the fourth chapter summarizes the presentation methods and communication methods of traditional cultural symbol brand IP design The fifth chapter explores the practice of IP image reconstruction of the god of wealth and magpie shapes in the hi culture symbols;the sixth chapter looks forward to the prospects of IP under the influence of the hi culture symbols.This study cites the combination of literature analysis method and practical research method,and puts forward three innovations in the application and development of the IP image construction of Chinese hi cultural symbols: one is to define the Chinese hi cultural symbols and clarify the scope of this study;the second is to sort out the internal logic of Chinese hi culture symbols and brand IP,laying a theoretical foundation for practical design;the third is to summarize the principles and methods of IP image design of Chinese hi culture symbol brands,and confirm it with typical cases.It provides new suggestions and ideas for other scholars in the scope of this study.