Research On Cultural And Creative Tourism Brand Of Cliff Painting Of Helan Mountain

He lanshan rock painting art is the crystallization of ancient human wisdom,is the treasure of Chinese civilization,it is the epitome of Chinese culture and art for thousands of years,reflecting the glory of ancient Chinese civilization.Above this mysterious rock painting is the ideology of the ancients that has passed through thousands of years.It fully embodies the immortal charm created by human civilization.With the deepening of the Western development strategy implemented by the central government,we should make good use of the unique historical and cultural resources of the western region and promote the economic and cultural development of the western region so that culture can lead the economy.Therefore,how to make good use of cultural resources to make the traditional culture shine is a topic that can not be ignored at present.In recent years,with the continuous promotion of the popularity of Helan Mountain Rock Painting,improving its brand system,expanding brand awareness,and consolidating brand image are the only way.The purpose of this topic is to summarize and reorganize the characteristic elements of Helan Mountain Rock Painting into concise visual symbols,and apply them to the design of the brand image of Helan Mountain Rock Painting Tourism Culture and Innovation,making the characteristics of rock painting more distinctive and making rock painting an ancient art.Can be integrated with modern design,Let rock painting get better inheritance and development in modern society.This topic focuses on the innovative practice and exploration of rock painting.The article is divided into five parts:The introduction mainly explains the research purpose and research significance of this topic,introduces the current situation of rock painting research,and puts forward research problems and research methods.The first chapter mainly analyzes the artistic value of rock painting,first introduces the general situation of Helanshan rock painting,then analyzes the type and characteristics of rock painting,then summarizes the style of rock painting,and finally analyzes the cultural connotation of rock painting modeling.The second chapter investigates and analyzes the market situation of Helan Mountain Rock Painting,summarizes the existing shortcomings of the brand image of Helan Mountain Rock Painting,then analyzes the audience,and puts forward ideas on the brand image design of rock painting based on the shortcomings and audience characteristics.The third chapter combines the design practice,summarizes the visual symbols of Helanshan rock paintings,and applies the extracted visual symbols to the corresponding products;Finally,the full text is summarized.