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This text from set out physically, carry on the analysis to the usiness enterprise image of the Chinese traditional dining business enterprise. Identify the system, behavior to identify the system, sense of vision to identify the system and sense of hearings to identify the system from the principle etc. the aspect carry on Chinese traditional dining business enterprise and the ocean fast foods contrast, then pass some problem to all of the China grand old of have the representative gather virtuously, the dog ignore and the mature ocean fast food be willing to the virtuous , the McDonald's business enterprise image of more analytically, the successful experience of the summary ocean fast food business enterprise image, find out in currently compete excrescently vehemence of dining market, the Chinese traditional dining business enterprise is in the bad situation of the business enterprise image and the emergence. The method that combines together through theories and fulfillments, build up belonging to the oneself what if for the Chinese traditional dining business enterprise mature of, special business enterprise image, how in the business enterprise image lieutenant general the Chinese special features and the business enterprise oneself characteristics is perfect to combine, for the purpose of better orientation the problem of the modern and social development up put forward own viewpoint, explicit the Chinese traditional dining business enterprise image construction and the improvement direction, to the development of the Chinese traditional dining business enterprise and oneself of study to say, current theories value, also have the practical value.This thesis identifies the design that the system, behavior identifies the...