Applied Research On Auxiliary Graph Design Of Corporate Identity

With the development of The Times,the concept of image power is gradually deeply rooted in people's mind,and the corporate image is gradually attached importance to.However,in daily application,once the logo,as the core of the corporate image,is determined,it will not be changed for a long period of time and is used as a unique identification symbol to maintain the corporate image.However,in practical design application,a flexible symbol--auxiliary graphics is often needed to coordinate various design elements in the visual identification system.Auxiliary graphics is a kind of graphic symbols in enterprise visual recognition system which exists for assisting other design elements and can adapt to various application scenarios according to different design requirements.Its rational application can enrich the ductility and adaptability of the whole visual identification system,make it more profound and extensive in visual expression,and play an irreplaceable role in improving and strengthening corporate image.This paper starts from the theoretical direction,combining with the current corporate image design trend,analyzes the current design status and existing problems in the auxiliary graphic design;Starting from the design direction,this paper summarizes the design concept,design process and application development under the background of homogenization of corporate image design through case analysis and the actual case creation program participated by the author.In conclusion,this article to translate theoretical research into design practice,discusses the importance of auxiliary graph in corporate image design,in theory,general practical experience combined with outstanding case analysis,summarizes the auxiliary graphic design method as well as the experience and lessons,auxiliary graphic design for the future research has certain practical significance.