Research On The Construction Of Cultural Memory In National Treasure

The mainstream media of CCTV adheres to the duties and responsibilities of serving socialism,responds to policy requirements and the call of the times,and faces a strong demand for social supply,and launches a large number of outstanding cultural programs.The cultural variety show "National Treasures" is a model of success.In the review of the literature review of the program,it was found that research on program innovation and narrative is a frequently mentioned topic.The purpose of this paper is to explore how TV variety shows can better reconstruct cultural memories and condense national identity in the era of pan-entertainment,cultural anxiety and cultural disruption.Based on the theory of cultural memory,this paper comprehensively uses the literature research method and case analysis method to specifically explore the choice of cultural memory,the activation of cultural memory and the construction of cultural memory in the TV variety show "National Treasures",in which the construction of cultural memory Part of it is the main content of this article.The study found that the "National Treasures" program focuses on the choice of elements of cultural memory,and stimulates the emotional resonance of the audience through the humanistic spirit and the feelings of the home country;the "National Treasures" program is good at using modern media technology and audio-visual language to carry out cultural memory.The multi-construction of visual and cultural connotations allows the audience to see the beauty of Chinese culture and feel the richness of Chinese culture;the expression of innovative programs in the National Treasures,the record-based variety voice,the interpretation of past and present,and truly make history shine into reality.The construction of cultural memory is serious but lively;the "National Treasures" program closely follows the pulse of the times,responds to social concerns,strives to make interpretations and constructs that conform to the characteristics of the times,leads the mainstream values,and observes cultural memories invisibly.Integrate into real life.In short,the "National Treasures" program shows how the TV media can bridge cultural breaks through the constructionof cultural memories in the era of cultural loss and identity anxiety,and gather some useful attempts in national identity,as well as the future development of such programs.Provide ideas and lessons.