Research On Financing Strategy Of Huayi Brothers Media' From The Perspective Of Enterprise Life Cycle Theory

Under the background of the strategy of a strong cultural country,the Chinese government has successively issued a series of support policies to promote the development of the film and television industry.Film and television enterprises are in a period of strategic development with great development,showing a strong development trend,and the market scale has reached record highs.However,based on the large capital investment in the film and television industry and the uncertainty of expected returns,financing difficulties and financing are still a problem that plagues the development of China's film and television enterprises.Adequate and stable financial support is crucial to the continued healthy development of film and television enterprises.Therefore,research on the financing of film and television enterprises to help film and television companies choose appropriate financing strategies is of great significance for improving business operations and enhancing corporate value.In the research of the existing literature,scholars have carried out research on financing problems of film and television enterprises from the perspectives of financing channels,analysis of financing status,and innovative financing methods,and have also achieved fruitful results.However,the author believes that film and television enterprises at different stages of development have different needs for funds,and the applicable financing strategies are not the same.When studying the financing of film and television enterprises,we should combine the theory of enterprise life cycle to explore the financing methods and characteristics of film and television enterprises at different stages of development from a dynamic perspective.Therefore,based on the systematic study of enterprise life cycle theory research and film and television enterprise financing research,this paper uses the enterprise life cycle theory to classify the domestic outstanding film and television enterprises on behalf of Huayi Brothers,and explores the financing strategies and characteristics of each stage of development.Based on the case analysis of Huayi Brothers' financing strategies at different stages of development,this paper finds that the financing options of Huayi Brothers' life cycle are in line with the development needs of this stage,and always maintain the risk range that enterprises can bear,and guarantee the development of enterprises.Ample supply of funds.Based on this,summarize the five points of experience for similar enterprises: first,rational financing according to the life cycle stage of the enterprise;second,financing to ensure the company's control rights;third,to ensure the company's good business performance;Fourth,the use of funds focuses on efficiency and rationality;fifth,accurately grasp national policies.According to the characteristics of film and television enterprises,the relevant enlightenment of financing options at various stages is proposed.This article hopes that domestic film and television enterprises can benefit from the financing trajectory of Huayi Brothers,and help the financing problems of film and television enterprises,especially the choice of financing strategies.