Eternalization Of The Struggle For Existence

The critical theory of ideology is one of the important components of Marcuse's social critical theory.Marcuse's reflection and criticism of the ideology of advanced industrial society is based on the investigation of the morbid reality of advanced industrial society.In "One-Dimensional Man",Marcuse takes the advanced industrial society as the realistic background,analyzes the false and repressive essence of the eternalization of the struggle for existence,reveals that the eternalization of the struggle for existence has caused people to suppress and sink,which is a comprehensive oppression of human-beings in advanced industrial society,and criticizes the materialized ideology with technology as the core of the advanced industrial society.In order to transfer the crisis caused by overproduction,the advanced industrial society must create an illusion of struggle for existence and push the struggle for existence to extreme and eternal.In Marcuse's view,this is the eternalization of the struggle for existence,which is a struggle for existence that is not a struggle for existence;it is a false struggle for existence created by the advanced industrial society to consolidate its own govern and maintain the current system.As the actual governor of the advanced industrial society,the bourgeoisie,makes people fall into the struggle for existence for commodity and consumption,by producing a large number of false needs and stimulating people's false consumption,and its purpose is to achieve the permanence of its own ruling power.Judging from the repression of human-beings,the eternalization of the struggle for existence is an additional repression imposed on human-beings by morbid advanced industrial society.Marcuse believes that human-beings have not abandoned the struggle for existence in advanced industrial society,but have fallen into the state of self-slavery caused by the eternalization of the struggle for existence.Caught in the struggle for existence of falseneeds and false consumption,human-beings are engaged in the false labor of hardships and labors on their own,providing services for the self-reproduction of advanced industrial society.Under the framework of the liberal system of advanced industrial society,human-beings are trapped in the free fantasy of the bourgeoisie promise and become non-free subjects of advanced industrial society.The cultural industry transforms people into a monad of quest for pleasure.By creating and satisfying human-beings' pursuit of pleasure stimulation,implanting the law and mode of the eternalization of the struggle for existence into people's ideology,the advanced industrial society has established the legitimacy of the eternalization of the struggle for existence.Marcuse believes that in advanced industrial society,technology is used by the bourgeoisie to produce false needs,stimulate human-beings' false consumption,and consolidate their own govern,so technology becomes a tool and means of ideological control.As the ideological tool of class govern,in advanced industrial society,ideology exists not only as the superstructure of ideas,but also in the form of "objects"--commodities,commodity production,consumption and other practical activities exist in various fields of human social life,becoming a materialized ideology.When the bourgeoisie establishes the legitimacy of the eternalization of the struggle for existence and makes it the only criterion for human behavior,the eternalization of the struggle for existence becomes a materialized ideology.