Research On The Influencing Factors Of Fan Migration Of Network Literature IP Film And Television

Since 2014,IP has become a hot word in the film industry.After several years of development,the IP-centric competition in the field of network literature becomes increasingly fierce.On the one hand,the head entertainment companies have explored their own IP development path.For example,China Reading Limited,which owns large IP resources,has proposed a “shared partner” system.Ali Literature has established an IP film and television advisory group.On the other hand,the "big IP together with handsome young boy" model has gradually failed,which once had been esteemed as the golden rule to China's IP film and television adaptation.Hence,the original combination of great charisma is no longer a guarantee of audience ratings or box office.In the second half of the IP battle,that how can various entertainment companies use their own IP inventory to produce film and television works loved by the fans of the original works,and take the first step of entire IP industry chain,is the urgent problem to be solved.Network literature plays an important role in the entire IP industry chain for its strong fan base.In the process of extension and upgrading of the industrial chain,there are not only the media conversion of the works,but also the role conversion of the fans.The IP adaptation trend brings the confusions that how to adapt the popular network literature IP would be more acceptable to the original fan group,what roles the stars play in the process of network literature IP film and television,and so on.Therefore,from the perspective of fans,this paper explores the influencing factors of fan migration in network literature IP media by means of the qualitative research method of grounded theory,constructing the fan migration theory model,and drawing the following conclusions: the fans of the original works are opinion leaders in the process of spread of the network literature IP film and television works,Internet literature IP fans show the behavioral characteristics of physical and psychological two-dimensional consistent or deviating in cross-media migration,the fans of the original works has a rational addiction to the network literature IP and its adapted works,the film and television producers are eager to seek success and one-sided pursuit of celebrity effect.