The Research On The Efficiency And Influencing Factors Of China’s Cultural Industry

In recent years,China’s cultural industry has maintained a high-speed growth trend with its unique vitality and continuous creativity.The status of the cultural industry in promoting national economic construction and promoting social development has become increasingly prominent.But in the process of industrial development,problems such as insufficient innovation capacity,uncoordinated regional development,and low efficiency of resource utilization also exit.Therefore,how to expand the productivity of the cultural industry,improve the quality of products and services to meet the growing multi-level and diversified spiritual and cultural needs,and promote the development of the cultural industry to become the pillar industry of the national economy is an important issue in the economic transformation and development of China.Under this background,studying the efficiency of the cultural industry and its influencing factors has important practical significance for further improving the efficiency of the cultural industry and promoting the sustainable development of China’s cultural industry.This paper takes the efficiency of the cultural industry as the research object.On the basis of analyzing the status of China’s cultural industry,the paper aims to evaluate the efficiency of China’s cultural industry,study its main influencing factors,and propose relevant countermeasures.First of all,this paper analyzes the development status of China’s cultural industry from three aspects: cultural industry development trend,structural status and regional input and output status.In recent years,the scale of China’s cultural industry has continued to expand,its contribution to the economy and society has become increasingly prominent,and the integration with people’s lives has gradually increased.The cultural service industry has the highest proportion and the cultural industry structure has been optimized and adjusted.The composition of the industry within the cultural industry has undergone major changes,and the proportion of service-oriented legal entities has increased significantly.However,there are significant differences in resource input and economic and social output of cultural industries in different regions.Secondly,the paper innovatively uses the game cross-efficiency model to estimate the inputoutput efficiency of the cultural industry in 30 provinces from 2003 to 2016,and then taking 2016 as a representative to study the current situation of game cross efficiency,comprehensive technical efficiency,pure technical efficiency and scale efficiency of China’s cultural industry,and using projection analysis to clarify the improvement direction and intensity of DEA ineffective areas.The study found that the main reason for the ineffectiveness of comprehensive technology in most provinces is that pure technology is inefficient,and the negative impact of scale inefficiency is relatively light,and each province must adjust the amount of input and output accordingly in order to reach the production frontier.Then,using DEA-Malmquist analysis method to understand the trend of China’s cultural industry efficiency from 2003 to 2016.And through the decomposition of total factor productivity,it is found that the change of China’s cultural industry efficiency is affected by the change of technological efficiency and the change of technological progress,and the influence of the latter is greater.In addition,this paper also uses a panel data model to analyze the influence of external factors on the game cross efficiency of China’s cultural industry.The results show that the level of education development,government financial support,market demand and industrial agglomeration have a significant role in promoting the efficiency of cultural industries,and the unreasonable urbanization process has restricted the improvement of the efficiency of the cultural industry to a certain extent.Finally,based on the above conclusions,this paper proposes six countermeasures in a targeted manner,hoping to provide a useful reference for the healthy development of the cultural industry.