Research On The Microblog Dissemination Path Of Historical Documentary Films Twenty-two

As a special way of preserving social memory,historical documentary film plays the role of preserving history,constructing memory and transferring meaning.Through the reappearance of reality,the simulation of real scenes and the transmission of the meaning behind the facts,it arouses people’s memory and the recognition of the country and the nation.However,as a special way of recording social memory,documentaries are often ignored because of their grand narrative style or the solemnity of recording life intuitively.Especially,some documentaries that state history and stress facts will catch up with other ones on the courtyard because of their own particularity,strong cultural attributes and deep reflection.In order to achieve economic benefits,entertainment,ornamental and interactive movies should be highlighted in order to widen the distance in film production.However,historical documentary films have not found the appropriate publicity mode,and because of the form limitations,they have not received a large amount of financial support,even the publicity mode of duplicate commercial films can not produce the corresponding effect,and the market share continues to be depressed.On August 14,2017,the first historical documentary film "22" with the theme of "comfort women" was released with a supply license,which closed at170 million box office,breaking the 100 million mark of the documentary film and gaining wide attention.Among them,it is worth noting that its high degree of attention in micro-blogging has provided support for its ability to disseminate film information on a large scale,and how to publicize films through micro-blogging and achieve such results is the key to the problem.In this study,qualitative research and quantitative research are combined to study the main body of micro-blog that plays a role in the publicity process of Twenty-two through content analysis.Through statistical analysis of the data of the main body itself and the corresponding user’s movie-watching tendency,the influencing factors and effects of the main body of micro-blog on the user’s movie-watching tendency in the publicity link are presented,and further through user comments.The text combs and analyses how the main body of micro-blog influences the users ’reception and understanding of movie information when publicizing films.Through the research,it is found that different micro-blogging subjects play different roles in the process of movie publicity,but whether it is the official micro-blog with first-hand source information,or the star opinion leaders with strong user base and wide influence,it has certain limitations in the process of movie publicity.Therefore,on the basis of mastering the information of historical documentary movies,the main bodies of micro-blogs need toweaken the possible limitations,play an active role and effectively unite to promote the publicity effect of historical documentary movies on micro-blogs.