Research On The Micro-blog Communication Phenomenon Of The Documentary A Bite Of China

“A bite of China” is a the gourmet TV documentary CCTV documentary channellaunched in2012. The film was broadcast, aroused strong repercussions in thecommunity. Before the start of this documentary, did not conduct large-scale publicitybroadcast time CCTV prime-time, so it hit the propagation phenomena in the history ofChinese television documentary. Microblog spread in addition to their own qualityworthy of recognition, the documentary is a key factor can not be ignored, on the onehand, it broke the previous documentary television as the carrier single mode oftransmission, interactive significantly enhanced, on the other hand, it also created a thetelevision documentary microblog spread new model provides a valuable reference forthe documentary after the spread of. In this paper, the research television documentary"tongue" and its related topics on the microblog communication process, select a samplesurvey microblog sample analysis of the topic of microblog dissemination of the contentsof this propagation phenomena, summed up the propagation characteristics anddissemination of results. Propagation characteristics, the phenomenon of propagation ofwavy drilldown led by opinion leaders, to word of mouth wide audience concerned aboutthe rise in the media to promote a social and public issues. Dissemination of results,"tongue" micro topic strengthen the audience of traditional culture, the nation-stateidentity, and establish a distinctive mainstream values. Finally, a comprehensive analysisof the entire phenomenon summarized.