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The Study About City Advertising Videos Unner The Background Of Construction Of Humanistic City

Posted on:2017-06-09Degree:MasterType:Thesis
Country:ChinaCandidate:J Y ZhouFull Text:PDF
GTID:2415330590969330Subject:Theater, film and television
Abstract/Summary:PDF Full Text Request
According to the statistics,China's urbanization rate has already up to 53.7% at the end of 2013,it is really very fast.China's urbanization mode changed from political urbanization,economical urbanization to humanistic urbanization,and the central government has realized that the essence of city is to provide a kind of valuable and meaningful life style for citizens.The proposal of National Central City is an inevitable requirement of urbanization process,the National Central City is not only the center of economic,but also the center of culture,it is the key of the construction of humanistic urbanization.The city's advertising video is an important way to demonstrate the achievement of city's economic and social development,and at the same time it is a significant carrier of city's spirit and features.Under the background of the construction of humanistic city,the administrator's idea is of great importance,it can be presented on the policy planning,however,whether a city emphasis on the construction of humanistic city or not,we can judge the truth in their city advertising videos.The city advertising video is playing a significant role in building the unique feature and promoting the reputation of city.
Keywords/Search Tags:humanistic city, city advertising video, city image
PDF Full Text Request
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