Research On The Brand Image Of Ancient City Culture Under The Context Of New Media

With the rapid development of the national economy and the growing demand for people’s spiritual needs,the tourism industry is booming and the competition between the various attractions is becoming more and more fierce.Therefore,the ancient city must establish its own brand image to make a deep impression..This design takes the brand design of Shangqiu Ancient City in my hometown as an example.It mainly studies the rich communication methods in the context of new media,and explores the traditional visual symbols through the form of communication in line with the new media context.The establishment of the brand image of the ancient city is imminent.With the continuous development of the new media context,people’s experience of visual experience is getting higher and higher,and the cultural communication of traditional media has not kept pace with the development of the modern Internet era.Therefore,the spread of the brand image of the ancient city is based on the integration of new and old media in the context of new media.This paper mainly studies the rich communication modes in the context of new media,and explores the traditional visual symbols through the form of communication in accordance with the context of new media,and adds the refined visual symbols to the brand image design of Shangqiu Ancient City,promoted by the new media.The inheritance of the ancient city culture of Shangqiu,and the fusion of the visual image of the ancient city and the way of communication in the new media context.The cultural heritage of Shangqiu Ancient City will be effectively disseminated,its commercial value will be enhanced,and the aesthetic value will be improved.It is hoped that the historical culture of Shangqiu will be better disseminated.