Research On Dynamic Design Of Brand Visual Image In Digital Media Era

The development of the Internet has fundamentally changed the mode of information transmission and broken the shackles of time,space and region.Mankind has entered the emerging media era with "digital media" as the core.Moreover,the era dominated by digital information has given birth to new art forms and new design language expression.Therefore,as a key link in brand communication,brand visual image design must actively transform and upgrade to adapt to the advent of the digital media era.The interpretation of dynamic design is undoubtedly one of the powerful means.Adding dynamic elements to the brand visual image design not only makes the visual presentation vivid and diverse,but also more in line with human visual characteristics.It can promote the emotional communication between the brand and consumers and improve the sense of brand experience,so as to enhance the communication and promotion of the brand.Therefore,in the digital media era,the dynamic design of brand visual image has great development space and application prospects.Firstly,based on the era characteristics and development trend of dynamic brand visual image under the background of digital media era,combined with a large number of excellent cases,this paper analyzes and combs the expression forms of dynamic brand visual image.Taking the four design elements of vision,time,space and sound as the starting point,this paper expounds the changes and breakthroughs brought by the dynamic brand visual image in the design presentation form compared with the static brand visual image.Then discuss the basic movement of graphics,the change of graphics form and the change of graphics nature,so as to improve people’s cognitive level of the change of dynamic design movement.Compared with the previous design forms,the dynamic brand visual image design is not limited to a single and static visual element,but a comprehensive design unified by dynamic effect,sound and other ways.Secondly,it discusses the practical application of the apple brand in the dynamic design of the brand visual image,that is,the dynamic design examples in the four main visual images of logo,poster,interface and promotional film,analyzes how to apply the dynamic design in the specific design of the brand,and extracts the advantages of the dynamic design of the brand visual image in the digital media.It can be found that the design processing with diverse dynamic effects and unique visual beauty can make the brand attract people’s active attention,realize the transmission of interesting information,and obtain consumers’ good impression of the brand.Finally,in view of the various problems faced by the dynamic design of brand visual image,the author discusses and gives design strategies with certain reference value,In this way,the specific practice of some visual image dynamic design for the brand of "Ordinary People" is carried out,hoping to make a little constructive contribution to the application and development of dynamic design of brand visual image in the future.