An Aesthetic Study On The Tourism Experience Of Antique Town In Contemporary China

In the context of consumer culture and mass culture,people's aesthetic value orientation has gradually changed: from rational thinking to perceptual experience,from non-utilitarian pure appreciation to utilitarian sensory and emotional experience,"experience" has become the main form of postmodern aesthetics.With the continuous upgrading of industrial structure,people's leisure time increases and the proportion of leisure consumption increases continuously,which promotes the development of leisure culture industry and experience economy.Among them,tourism is the main way of modern people's leisure.This paper chooses "the antique town" as the research object,because it is all-round,comprehensive and experiential,and can represent the extant aesthetic problems in daily life to a large extent,which is of great significance to the study of the aesthetic phenomenon in daily life.The main theoretical point of this thesis is the aesthetics of pleasant sensation.The book "The Aesthetics of Pleasant Sensation" published by Mr.Qi Zhixiang in 2016 constructs a set of aesthetic principle system based on "sensation".The main innovations of the theory include the following aspects: indicate that beauty comes from suitability,the five senses can generate aesthetic feeling,beauty is generated in interaction,and point out the commonality between beauty and goodness.All these theories correspond to the research subject,therefore,basing on the aesthetics of pleasant sensation can not only demonstrate legitimacy of sensory experience and emotional experience in aesthetic activities,indicate the significance of aesthetic regression sensibility and aesthetic return to the life world,but also confirm the theory's value and practice significance,guide people to live aesthetically and poetically.This paper is divided into five chapters.The first chapter defines the concept of "antique town",summarizes the main viewpoints of the Aesthetics of Pleasant Sensation,and explains the integration of the theory and the research object of this paper.The second chapter discusses the aesthetic cultural background of the antique town tourism.First,in the context of consumer culture,people's aesthetic value orientation and aesthetic acceptance mode have changed.Second,under the background of experience economy,people's aesthetic needs and aesthetic ways present a new pattern.The third chapter studies the subject and object of the archaize town.The first is the popularization of aesthetic subject and its utilitarian tendency;The second is the aesthetic characteristics of the archaize town,including collage and simulation of archaize architecture,image beauty and cultural connotation beauty of archaize landscape.Thirdly,according to the relationship between subject and object,the article expounds the suitable beauty of archaize town.The fourth chapter combines the field investigation to analyze the aesthetic experience of the antique towns.This paper focuses on the analysis of the main aesthetic mode of the archaized town tourism and the aesthetic generation mode of visitors,and discusses the aesthetic value of the aesthetic experience of the antique town.In chapter five,the author puts forward some reasonable suggestions for the future development direction of the antique towns based on the principles of the Aesthetics of Pleasant Sensation.