Eye Movement Analysis Based On The Shenyang Expo Park Guide Identification Research

At present,the rapid development and wide application of signs have become the communication link between people and the natural environment.Guiding sign design is one of the indispensable important infrastructure construction of scenic spots,which affects whether people can complete the tour in a short time and efficiently,and the generation and development of eye movement analysis provides a new research method for guiding sign construction.This article main research content is based on the analysis of the eye,to shenyang expo garden leadership as the research object,the purpose is from two aspects of field surveys and eye movement analysis clear influence users to guide satisfaction evaluation factor and eye movement behavior under the optimal direction logo design,for the future oriented identification optimization advice and direction.The first two chapters of this paper mainly describe the research background,purpose and significance,content and method and relevant theoretical basis.The third chapter analyzes and summarizes the field survey results of guiding signs.The fourth chapter analyzes and evaluates the results of eye movement experiment of guiding signs.At the same time,according to a series of problems,such as the color of logo text is not eye-catching,the direction is not clear,the destination cannot be found,and the logo does not conform to the environment and lacks the features of the scenic spot,the reasonable construction is put forward.In this paper,the results show that:(1)the future direction in Logo design Suggestions mainly from the following four aspects: identification factor,characteristic factor,character factor,size factor is the main reason for the influence of scenic guidance identifies people satisfaction(2)the degree of concerns for leadership in the order: text > > > distance icon qr code > Logo.Logo boards with ICONS are more readable than other types.It is suggested to convert them into easy-to-understand graphic symbols to save time and efficiency.(3)the overall satisfaction of the student group is the lowest.Meanwhile,tourists with more stable occupation expect the design of guiding signs to save travel time.The higher the educational background,the lower the evaluation.(4)when the text color is black,it is recommended to use orange yellow,blue and green for the best visual effect.When the text color is white,the design recommends the use of blue-green and orange yellow visibility effect.Black text is better and more interesting to gaze at than white text.(5)ICONS and symbols can strengthen people's attention to text content,making the information brought by text content more prioritized by people for a short time,improving the efficiency of information identification,and indirectly strengthening the utility of text elements.A perfect guide sign is able to arouse tourists' good psychological environment,grasp the spatial environment scale,do not let tourists lose their interest in the process of activities,do not get lost,provide tourists with a moderate amount of information.Only when people and nature fully interact under the guidance of guiding signs,and fully perceive the exquisite nature of ecology,can the guiding sign system play its due role.