The Study On Tourist Perception Of Music Culture In Juzizhou Park Changsha

As an important part of cultural tournsm,music cultural tourism can not only broaden the channels of tourism development,but also greatly enrich the spirit and cultural life of tourists.However,there are few researches on park music culture in academic circles,and the research on the perception of park music culture tourists is almost blank.As a business card of the image of Changsha City in Hunan Province,Juzizhou Park has attracted much attention from foreign tourists and Changsha citizens for its music and cultural activities.Therefore,it is of great significance to explore the present situation of tourists'perception of music culture in Juzizhou Park to promote the cultural construction and service level of scenic spots.This paper systematically sorts out the research progress of literatures such as urban parks,cultural tourism,music culture and tourism,and tourists' perception.The questionnaires are designed based on the Theory of demand hierarchy and the Theory of Social Culture,as well as by consulting with experts and combining with the actual situation of Juzizhou Park.the tourist perception measurement of music culture is determined as three first-level indicators:content perception,management perception and effect perception,and 17 second-level index scales,which provides a theoretical reference for the quantitative perception of park music culture tourists.Through the field investigation and statistical analysis of tourists'questionnaires,the following conclusions are drawn:Firstly,The overall score of tourists'perception of park music culture is 2.88,which is in the middle and low satisfaction state;the average value of music culture content perception is the highest(3.03 points)in the first level indicator,followed by effect perception and management perception;3 of the average score is the health park music culture content,the great effects of the entertainment and educational park music culture,and can create a unique music culture business card for the scenic spot,in the secondary index,while 7 of them are below 2.5 points,among which the diverse types of music played in the background have the lowest score of 2.28;Secondly,There is a positive correlation between tourists,perception of music cultural content and effect perception,the higher the satisfaction of content perception has,the more significant the effect perception of park music culture is;there is also a positive correlation between tourists' music culture management perception and effect perception,the higher the satisfaction of management perception has,the more significant the effect perception of park music culture is;between the content perception and the management perception of tourists'music culture,the content perception has greater influence on effect perception than the management perception has.Thirdly,there are significant differences in the cultural perception of park music culture among visitors in different ages,have different education levels and have different monthly incomes.The older the tourists are,the lower their satisfaction with the cultural content perception,management perception and effect perception of music in parks;the higher level of education they have,especially for the tourists with graduate degree or above,the higher the requirements for the perception and effect perception of music cultural management in the park;the higher incomes they have,especially the tourists with monthly income of 6001RMB to 10000RMB are more concerned about the content of park music culture content perception,management perception and effect perception,even have higher requirements.In view of these problems,this paper puts forward the following four suggestions to optimize the perception of music culture tourists in Juzizhou Park:enrich the background music culture content broadcast in the park;hold park music culture activities actively;improve the service level of park music culture management;and increase the construction of park music cultural facilities.