B Company Is Based On Large Data Of Public Cultural Service System Construction And Operations Research

With the continuous development of society,the promotion of public cultural service capabilities of the whole society has become an urgent need.Due to the disconnection between the traditional public cultural service system and the actual needs of users,the appeal to users has gradually declined.Although the government has continuously increased public cultural investment,improved the hardware environment and purchased a large amount of resources,this situation has not completely improved.In addition,as the Internet gradually enters the lives of the people,Internet + public services have become a new trend in the current society.This paper attempts to explore how to use big data to rebuild the public cultural service system,improve public cultural services,and explore new Internet-based cultural space operations and service effectiveness to create new business value.This study selects Company B as a case,based on the current leading position of Company B in public culture,and has the practical significance of research.Based on the analysis of public culture needs and business model of B company,this paper proposes a “1+2” construction mode that can be promoted in the cultural industry,namely,constructing a big data service platform and realizing the Internet-based + new cultural space service system and large The data service operation system meets the multi-level cultural needs of the citizens.At the same time,it provides evaluation and supervision and decision-making analysis for relevant competent units,thereby promoting the improvement of public cultural service efficiency and forming the goal of closed-loop management of public cultural services.This paper selects the case of B company’s public data service system based on big data construction and operation,and uses big data service to study the impact and significance brought by the new model,and uses big data to conduct universal service and institutional effectiveness evaluation,and analyze big data to The value brought by public cultural operations provides advice for governments and enterprises to use big data services,and provides new ideas and perspectives for the continuous improvement of related industries.