Research On The Visual Rhetoric Of Digital Images In The Context Of Trans-media

With the integration of digital technology and process art practice,the development trend of digital image and trans-media integration has been widely concerned in various fields.Contemporary new media art has gradually shifted from the early conceptual art to the exploration of image construction and deconstruction of digital images.However,as an image text,the development of visual rhetoric under the general trend of trans-media convergence has not been studied in depth.In order to reveal the visual rhetoric of digital images in the transmedia context,Harold bloom proposed the concept of "Revisionary ratio " by interpreting it.This paper further discusses the generation of digital images and the deconstruction and reconstruction of digital images by visual rhetoric.From the perspective of history,the concept of intertextuality is interpreted and then extended to trans-media intermedia.It is proposed that the participation of digital technology in the generation of digital images leads to the exploration of visual rhetoric.At the same time,as a process of digital image inherently has a discontinuous post narrative structure.It dissolves the relation between the original image and the history and opens up the possibility of reconstructing the meaning of the image in the open dialogue,This paper probes into the process of digital media as a rhetorical device participating in the construction of digital image text.By describing the characteristics of trans-media intermedia,From three aspects of trans-media data conversion,trans-media digital communication and trans-media digital narrative,It is concluded that the digital image construction process includes perceptual procedural digital image text construction,perceptual dynamic digital image text construction and interactive experiential digital image text construction.In order to creatively construct the new possible meaning of digital image in the open structure.