Oriented Research Of Visual Symbol In Digital Media Technology

The rapid development of digital technology, makes the graphic object of visual communication changes, from the previous print static, to the current dynamic multiple media convey, various senses such as vision and hearing expression has already replaced the pure visual communication; And digital media, which attracts the audience recently, also comes in a variety of art forms, and it directly affects the audience’s needs, social experience and psychological activities. Then the digital media art has been closely connected with people’s daily life. Obviously, the demand of the flash dynamic video promoted more and more, which also shows the current market demand. Web page, digital image processing and other dynamic graphic visual symbol appeared in the1990s, when the people describe digital media as multiple-amphibian animals. And in order to develop the new vision progress, visual symbol developer needs to constantly summarize in the study to explore the visual form, philosophy and psychology to allude subjects to accumulate the experience and theory. Under the action of these new factors, visual symbol works toward a rich and diversified development, the digital media discussed hereby is mainly about the new forms of digital media communication under the high-tech, and also some further study on the dynamic visual symbol characteristics in the new digital media.Visual symbols can be said to be the spiritual civilization and material civilization span and the bridge of communication. During the past more than a century, the unique characteristics of the technique of expression, rich image make visual communication field of visual symbols expanded the people’s experience, it also played a important role for the understanding of people’s knowledge to the objective world, and it also has extremely profound influence for the spiritual wealth and material life and even the development of all kinds of ways of thinking And digital media is also called as pioneer media since the pioneer art form appeared earliest. Once the technology of the digital media can be transformed into practical application, and popularized effectively, then the digital media will be a new focus after the Internet media. Digital media has spread on the Internet and multimedia technology and digital technology is relatively mature in the field of visual communication, and then the related research of the visual symbols in the form of visual communication and information dissemination has commenced.This article starts from the relationship between the media and technology, sums up the characteristics of the digital media technology, the visual symbol and its form and analyze the impact of the sight caused by convey form, which demonstrates the development trend of visual communication, identify whether the promotion and popularization of digital media is bringing a new visual revolution, then prove whether it plays a guiding role for the sight convey to develop to multidimensional visual communication, participation, multi-sensory, human nature, interesting aspects. Through the study and exploration of the development and guidance of the visual symbols,to achieve a better application of the digital media in the visual communication.