Research On Urban Mascot Design And Communication Driven By New Media Technology

The city mascot is the visual symbol of the city image,which represents the connotation of the urban cultural and spiritual civilization of the city and plays an important role in promoting urban economic development,inheriting the urban history and the culture,embodying the urban humanistic feelings.The city mascot is cute and vivid in shape,which has a better effect in disseminating city image,culture and spirit and improving city competitiveness with the friendly image.As a kind of thinking about the law of universal thinking,semiotics aims to clarify the meaning of people's expression and understanding.Therefore,from the perspective of semiotics,it recognizes and explains the meaning of urban mascots.The development of new media technology has brought new means of design and mode of transmission to the city mascots.The new requirements and the new mission of the city mascot are constantly derived through various media convergence technologies such as pictures,sounds,videos and augmented reality technologies,thus making the design of the city mascot in China have a new reflection.What is the development path of the city mascot design suitable for Chinese localization,and how can it help Chinese city mascots win a wider reputation on the world stage.Under this background,on the basis of semiotics and communication semiotics,this paper explores the design principles of city mascots driven by the new media technology and new route of transmission.The main research contents are as follows:1.Explain the ternary relationship of city mascot symbols with a theory of semiotics,and analyze the transmission of city mascot from the angel of communication.According to previous studies,this paper analyzes the origin and types of city mascots with descriptive research methods,summarizes the characteristics and functions of city mascots,meanwhile,it discusses the characteristics in the terms of new media communication.2.This paper analyses the mascots of foreign cities from the aspects of semiotics,style design,connotation and communication,and explores the changes of the mascots of foreign cities under the new media technology.Based on the analysis of the characteristics of city mascots and the cases of mascots of foreign cities,the principles of element extraction,style design,connotation design,and color matching of city mascots are summarized.3.Using the above-mentioned design principles and communication methods,taking Taishan as an example,the mascot of Taishan is designed and to display the mascot of Taishan City in a dynamic form and a virtual form,and to spread it with new media.There are two innovations in this paper: in the design of the city mascot,the meaning of the symbol of the city mascot is explained from the angle of semiotics,and summarized the design principles of the city mascot by using the design method of cartoon image.In the dissemination of the city mascot,the use of augmented reality technology,as well as the popular mode of transmission to disseminate the city mascot,so that the transmission effect of mascot is better.The research hopes to explore more creative ways of expression with local characteristics and more ways of dissemination for the creation of city mascots.The city mascot is used as the carrier of the city image to disseminate the city culture,the city spirit,the city characteristics to enhance the popularity of the city.