Dunhuang City Tourism Mascot Image Design

With the continuous development of economic society,cities and regions strive to develop the tourism industry and the competition in the industry is increasingly intensifying.Dun-Huang is a uniquely charming city on the Silk Road of China,in order to set up a better urban tourism image,promote regional culture and impel the rapid development of the tourism industry in Dun-Hung City,more attractive tourism image design and vigorous tourism image publicity are greatly needed.The tourism mascots of the Dun-Huang City,as a part of the city tourism image,play a typical role in the publicity of Dun-Hung tourism image.Dun-Huang City is rich in tourism resources and profound cultural deposits.The tourism mascots for the Dun-Huang City,as a part of the city tourism image,are beneficial to spread better its regional image and cultural connotation.This paper,under the combination of the regional features and cultural connotation of Dun-Hung City,lists many excellent designing cases of city mascots at home and abroad and analyzes the corresponding design features of the tourism mascot of the Dun-Huang City.Additionally,this paper focuses mainly on the regional culture features of the tourism mascots of the Dun-Huang City and aims to discuss the amity,simplicity,modernity of the mascots in the image design.The mascots draw their materials from the Dun-Huang flying Apsaras in the Tang Dynasty,China and are designed by combining the modern aesthetic features,all which strive to achieve that the tourism mascots of the Dun-Huang City can bring visitors the active and amicable visual image.