| "Peppa Pig" is a British preschool cartoon.After its premiere in the UK in 2004,it has been broadcast in more than 40 languages in 180 countries and regions around the world.It is popular for its lively and warm storyline,devilish style,and simple picture.The animation highlights the two themes of “simple family life” and “perfect family”.The story is based on the local life in the UK,and it revolves around everyday life and shows the joy of life.Peppa's clever,lively and friendly image of a peppa pig is also deeply rooted in the hearts of the people.After the introduction of "Peppa Pig" in China,influenced by the domestic communication context,the main body of communication,and the media technology,the image variability gradually occurred during the process of communication,forming "pig-porn girl","social person","hard-core blower Peppa",etc.The new Peppa image has become a carrier of various cultural forms such as expression pack culture,dialect culture,and short video culture,and conveys different cultural semantics,which has set off a wave of “Peppa culture” on social networks.At the same time,the new Peppa image also stimulated the tendency of children's consumption and social consumption in post-modern society.Businesses have also gained great commercial benefits.The variation of Peppa's image from the original animated image to a series of new Peppa images is not only the dissemination of different cultural forms,but also the display of postmodern social and cultural characteristics,which intuitively presents the current status and characteristics of domestic social culture.For the study of the mutation process of the pig's image,the focus of the discussion is not its own animated image,but the “collective imagination collection” generated by the imagery of the Peppa Pig image after traveling to China's cultural context.Through the new Peppa Pig image of the second creation in China,the original animated image was dispelled and a new image semantics was injected.Through the analysis of the new Peppa's image communication subject,communication context,media and cultural significance,the paper deeply analyzes the image semantics,and studies the deeper cultural core to explore the transformation of domestic modern society into post-modern society.Taking Page's image variation as a specific case,the paper studies the variation content,communication channels and causes of image variation,and finds the connection between image variation and social and cultural environment,so as to better understand the cultural characteristics of postmodern society.This paper draws on the concept and theory of comparative literary variability,and analyzes the variation of Peppa Pig's image based on the perspective of communication.The article introduces the original animated image of Peppa Pig and the new image after the mutation.Through the analysis of the presentation form and image variation process of the image of the Peppa,the reason of the image variation caused by Peppa is pointed out,which is the reason for the image variation.Contact the current social background and cultural background to deeply analyze the post-modern social and cultural characteristics of this phenomenon.The article aims to solve three problems: Q1: What kind of image variation occurred after the image of the Peppa Pig was introduced into our country? Q2: Why does the image of Piglet Peggy change? Q3: The variation of the Pig Peggy image reflects the current social and cultural characteristics of China.The first chapter of the article is the introduction.The thesis related to the topic selection,research significance,research methods and innovations will be fully elaborated.The second chapter introduces the important concepts of the article and the current research status at home and abroad.The third chapter combs the new image of the original animated image and variation of Peppa Pig.The fourth chapter introduces the whole process of the image variation of the Peppa Pig from three stages.The fifth chapter explains the reasons for the variation of the image of Peppa Pig from the aspects of communication media,communication subject,communication channel and communication context.The sixth chapter summarizes the paper,sums up the whole text,explains the relationship between the phenomenon of the image of the Peppa Pig and the transformation of post-modern society,and carries out the research results.Summary and point out the deficiencies in my research.The study found that when the "Peppa Pig" animation was introduced to China,it was the period of rapid change of media technology.The rise of new forms of social media such as short videos changed the way people live and the current context of communication.Also bring New media culture,intergenerational culture,consumerism and other new forms of culture.Society has shifted from a single mainstream culture to a state in which multiple cultures are intertwined.In such a social environment,Peppa Pig‘s image has become the carrier of all emerging cultures,passing on cultural discourse and cultural rules.For this reason,Peppa Pig's new image also presents many characteristics in post-modern society.The phenomenon of Peppa Pig's image variation is not accidental,but a product of the development of post-modern society.The development of media technology has created the cultural environment of Peppa Pig's image variation,and also provided technical support for the rapid variation of Peppa Pig's image.The development of media technology has had a tremendous impact on society.In the traditional sense,the audience status has increased and the mass media has no longer dominant position.Subcultures such as online pop culture,social culture,and circle culture have had a tremendous impact on mainstream culture and formed a multicultural society.The present society has gradually become a decentralized post-modern society.While the variation of Peppa Pig's image maps the current social and cultural characteristics,it also highlights the inseparable relationship between media and culture in the current society. |
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