Research On Chinese Adult Animation Published Over The Internet

The phenomenon that the two-dimensional culture breaks wall to influence the three-dimensional world has emerged in current society.The Chinese animation begins to show signs of recovery,among which adult animation published over the Internet is undoubtedly the most representative.The animation industry is of crucial importance to the Chinese cultural industry.By analyzing the factors influencing the rise of the adult net animation and its present characteristics,the problems,the opportunities and the possible future development may be identified in the animation,which is of great reference value to the future development of the Chinese net animation and even the whole animation industry.The author firstly uses the theories of sociology,psychology,communication and culture to do in-depth analysis of the internal power in the industry and the external influences in the society,putting forward that abound resources of contents and subject matters and the release of creative space brought by the change in positioning,the increasingly consummate personnel training system and the accumulation of experience in long-term OEM,large amount of capitals flooding into the animation industry driven by big commercial space,professional marketing providing assistance in brand incubation,social needs,identity recognition,complaining,carnival,leisure needs,entertainment culture,the social psychological mechanism of children's adultification and adults' childification,the changes brought by computer and Internet technology,the government's support in multiple areas such as strategic planning,policy making and project funding are the major factors influencing the rise and future development of Chinese adult animation published over the Internet.Then through the contrast analysis of Chinese adult animation published over the Internet and Japanese TV animation,the author reasons out the former one's defects such as relatively monotonous subject materials,the lack of rating system,the unconsummated business model,the preliminary development of overseas markets,insufficient exploitation of the potential of fans economy,the relative lack of spiritual connotation as well as what should be learned from Japan.Finally,according to the analysis of current situation and the conclusion drawn from the comparative study,the author summarizes the shortcomings of Chinese adult animation published over the Internet and its future opportunities,proposing the possible contents and subject matters,the production and issuance as well as the business model in the future.