Regional Cultural And Creative Design On Historical And Cultural Resource Exploitation

With the development of national economy and the residents' consumption level,the market share of cultural and creative industry and the popularity of the design of cultural and creative industry gradually increase.With the deepening of regional research,the regional design of culture and creation industry,which influenced by the promotion of regional economic and cultural competitiveness,has gradually attracted the attention of relevant management,industry and academia.However,its research level and actual design level are uneven and lack of theoretical guidance.By establishing the research theoretical chain framework from the cultural resources assessment to the analysis of cultural resources then to summarize cultural resources,taking the regional the design of cultural and creative industry in Zhenjiang as the research object,integrating the relevant theoretical knowledge including design,statistics,communication and resources,and using the field research,hierarchical analysis,questionnaire survey and other methods to analyze,this paper analyzes the current situation of the design of historical and cultural resources and researches the development status,ideas and methods of the design of historical and cultural resources in Zhenjiang based on the perspective of historical and cultural resources.Through theoretical research and practical verification,the research results are divided into the following three aspects.(1)The research and analysis of the development opportunities and current situation of the design of cultural and creative in Zhenjiang show that the main problems include the lack of exploration of consumer psychology,the unclear market positioning,the lack of research and development institutions,the level of development is single,the poor project implementation,the lack of awareness of cultural creativity and poor cultural experience.(2)The value evaluation system of creative design and development of the design of historical and cultural resources in Zhenjiang is constructed from three aspects including production conditions,market conditions and development conditions.The comprehensive evaluation of Zhenjiang's historical and cultural resources by analytic hierarchy process shows that the region not only has the advantages of rich cultural resources and rich tourist market,but also has the disadvantages of insufficient endogenous power for development,lack of a whole planning and the product developmentstructure is single.(3)According to the process and factors of the design of cultural and creative development,this paper makes a linear analysis of historical and cultural resources in Zhenjiang,and puts forward the method of extracting design factors through the classification of material form including material,activity and ideology culture.Based on the above research,taking “Talking about Zhenjiang” as an example,this paper attempts to verify the extraction and application of historical and cultural resources in regional design of culture and creation,which introduces basic graphics of historical and cultural resources into the application of cultural and creative industry brand system to the development and derivation of cultural and creative industry to complete the case study of historical and cultural resources importation.,and verifies the above arguments from practice.Based on the comprehensive evaluation and development of historical and cultural resources in Zhengjiang,this paper classifies the historical and cultural resources and establishes the theoretical research on the acquisition of creative design factors and innovative design of historical and cultural resources in Zhengjiang.The validity of the research method is verified by the case study of Huazhenjiang,which will have theoretical guiding significance for the development of regional creative design of historical and cultural resources,and can further promote the development of regional design of culture and creation.