Profit Model And Financial Performance Evaluation Of GXCM Company

Cultural media industry is of strategic significance for improving national quality and developing human resources.It is also an important symbol of national comprehensive strength and conducive to the sustainable development of social economy.In recent years,the development of the cultural media industry has attracted more and more attention from the state.The state has not only issued a series of policies for the cultural media industry,but also provided strong support and preferential treatment in terms of tax and investment to strengthen the education and training of professionals in the cultural media industry.In 2016,the development of network and digitalization gave birth to some new industry forms.Video live broadcast,online games,online movies and TV have greatly facilitated people’s life and become a new economic growth point of the future culture and media industry.However,compared with developed countries,China’s cultural media industry also has some deficiencies,such as a short history of development,a low starting point,a small scale and a relatively small proportion in the total economy.Therefore,China’s cultural media industry urgently needs to develop and has great potential.GXCM is undoubtedly a potential stock in China’s cultural media industry.Founded in 1998,GXCM has grown into a large domestic media and entertainment company after more than 20 years of development."Lost in Thailand","so young" and other films released by the company have become popular topics of social concern.Through continuous internal innovation,GXCM has developed steadily in the cultural and media industry and achieved remarkable achievements.The company’s logo "e" has become a unique symbol of the company and has been increasingly known by the public.In recent years,with the continuous development of the culture and media industry,the way to make profits in the culture and media industry,namely the profit model of these enterprises,has gradually entered people’s vision and aroused people’s extensive discussion.This paper takes GXCM,a typical company in the cultural media industry,as an example for analysis.Firstly,the research background,theoretical and practical significance are introduced,and the research content and literature review are elaborated.Secondly,the relevant theoretical basis and relevant theories of the profit model are listed.Again,it briefly describes the development status and future development trend of the cultural media industry,makes a brief analysis from the perspective of factors,and briefly introduces the relevant situation of GXCM company from the two aspects of development status and business composition.Then it discusses the profit model of GXCM company in detail from the perspective of the four elements of the profit model.Finally using the traditional financial index analysis method to the profit model of GXCM company financial performance evaluation,and selected the with GXCM company’s cultural media industry movie role huayi brothers and TV co-sponsored by the film and television of the financial performance indicators to compare analysis,find out the advantage of GXCM company profit model and the existing problems,puts forward improvement suggestions,provide a reference for GXCM company and other companies in the same industry.